Why Marketing Automation, Isn’t Truly Automated
It’s easy to mistake “MA” for Magical Automation—ready to deliver hyper-personalised communication at the push of a button. But it’s […]
The majority of MVPs aren’t VIABLE!
“Are you innovating, or just creating a bad experience?” I first came across the term “MVP” or Minimal Viable Product
Great CRM Starts with Empathy
“Great CRM” is rooted in empathy and understanding, not the latest cloud solution or a centralised Customer Data Platform. …and,